{"id":5382,"date":"2023-10-26T09:00:31","date_gmt":"2023-10-26T07:00:31","guid":{"rendered":"https:\/\/www.theprojectgroup.com\/blog\/en\/?p=5382"},"modified":"2024-07-24T13:02:54","modified_gmt":"2024-07-24T11:02:54","slug":"idea-management","status":"publish","type":"post","link":"https:\/\/www.theprojectgroup.com\/blog\/en\/idea-management\/","title":{"rendered":"Implementing Idea Management in Companies \u2013 Benefits, Examples and Success Factors"},"content":{"rendered":"<p>Since the 1990s, <strong>corporate idea management<\/strong> has been a proven concept for the <strong>continuous improvement with employee involvement<\/strong>. It is used to inspire ideas, e.g. for innovation, improvements or cost savings.<\/p>\n<p>However, ideas for improvements within the company have one prerequisite: a <strong>company culture characterized by readiness for change<\/strong> as well as collaboration and communication across hierarchies. If your company wants to be successful in this area, this is exactly the right article for you.<\/p>\n<p>In the below chapters, you will learn how to <strong>implement idea management.<\/strong><\/p>\n<ul>\n<li><a href=\"#Chapter1\">What is idea management?<\/a><\/li>\n<li><a href=\"#Chapter2\">Why is idea management in companies important?<\/a><\/li>\n<li><a href=\"#Chapter2a\">Two famous idea management examples<\/a><\/li>\n<li><a href=\"#Chapter3\">Challenges of idea management?<\/a><\/li>\n<li><a href=\"#Chapter4\">Defining the process<\/a><\/li>\n<li><a href=\"#Chapter5\">Winning employees over for idea management<\/a><\/li>\n<li><a href=\"#Chapter6\">Defining idea managers as responsible parties<\/a><\/li>\n<li><a href=\"#Chapter7\">Using central idea management software<\/a><\/li>\n<li><a href=\"#Chapter8\">Conclusion \u2013 Implementing idea management in companies<\/a><\/li>\n<\/ul>\n<p>Now, let us begin with the question: what is idea management?<\/p>\n<blockquote>\n<h2 id=\"Chapter1\">What Is Idea Management?<\/h2>\n<p><strong>Idea management<\/strong> (often synonymous with <strong>employee suggestion system<\/strong> or <strong>suggestion scheme<\/strong>) as a process consists of stimulating, gathering, evaluating and implementing <strong>appropriate ideas whose goal is to improve, innovate and save costs for the company<\/strong>. Primarily, it is concerned with internal corporate improvements, such as processes, equipment, etc. In the process, all employees are consulted, some of them actively, and involved and their ideas are incentivized (monetary and \/ or other incentives).<\/p><\/blockquote>\n<p>By contrast, <strong>innovation management<\/strong> aims to improve products and services for the market. As a rule, this does not address itself to all staff members. However, these definitions are often not clear-cut or consistent.<\/p>\n<div id=\"id69573c345ee2e\" class=\"iframecontainer iframecontainer--hidden\">\n            <div class=\"iframecontainer__head\" style=\"background: #D60B52!important;\">\n                <div class=\"iframecontainer__head__inner\" style=\"color:#ffffff;\" data-for=\"#id69573c345ee2e\">\n                    <p><strong>Special Download: <\/strong> Resource Planning Software for the Roles Involved (PDF file)<\/p>\n                <\/div>\n                <div class=\"iframecontainer__head__icon\" data-for=\"#id69573c345ee2e\">\n                    <svg width=\"10px\" height=\"16px\" viewBox=\"1092 550 10 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n                        <polygon class=\"iframecontainer__head__icon__pfeil\"  data-for=\"#id69573c345ee2e\" stroke=\"none\" fill=\"#ffffff\" fill-rule=\"evenodd\" points=\"1093.875 550 1101.875 558 1093.875 566 1092 564.125 1098.125 558 1092 551.875\"><\/polygon>\n                    <\/svg>\n                <\/div>\n            <\/div>\n            <div class=\"iframecontainer__iframe\">\n                <div class=\"iframecontainer__iframe__inner\">\n                    <p>Please fill in the form.<br \/>\n<span style=\"font-size: xx-small;\">* Required Fields\u00a0 |\u00a0 <a href=\"https:\/\/www.theprojectgroup.com\/en\/data-protection\" target=\"_blank\" rel=\"noopener\">Data Protection<\/a><\/span><\/p>\n<div class=\"cookieconsent-optout-marketing\">This form is blocked by your cookie settings to our website. 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Thanks a lot.<\/div>\n\n                \t<!-- ENGLISCH Wichtig: nur den Code in download-asset \u00e4ndern - definiert Download -->\r\n<script type='text\/x-ccm-loader' data-ccm-loader-src=\"https:\/\/js-eu1.hsforms.net\/forms\/embed\/developer\/146642994.js\" defer><\/script>\r\n\r\n<div class=\"hs-form-html\"\r\n     data-download-asset=\"CU8E\"\r\n     data-region=\"eu1\"\r\n     data-form-id=\"ed0008c7-47d5-4c2e-ad2f-000bd95b74c5\"\r\n     data-portal-id=\"146642994\"><\/div>\r\n\r\n<script>\r\n(() => {\r\n  const FORM_ID = 'ed0008c7-47d5-4c2e-ad2f-000bd95b74c5';\r\n  const FIELD   = '0-1\/download_asset';\r\n  const roots   = new Set();\r\n  const formsByRoot = new WeakMap();\r\n\r\n  const setViaApi = (root) => {\r\n    const code = root.dataset.downloadAsset || '';\r\n    const form = formsByRoot.get(root);\r\n    if (!code || !form) return;\r\n    form.setFieldValue(FIELD, code);\r\n  };\r\n\r\n  window.addEventListener('hs-form-event:on-ready', (event) => {\r\n    if (!window.HubSpotFormsV4) return;\r\n    const form = HubSpotFormsV4.getFormFromEvent(event);\r\n    if (!form || form.getFormId() !== FORM_ID) return;\r\n\r\n    const root = [...roots].find(r => r.contains(event.target));\r\n    if (!root) return;\r\n\r\n    formsByRoot.set(root, form);\r\n    setViaApi(root);\r\n  });\r\n\r\n  window.addEventListener('message', (event) => {\r\n    const d = event.data;\r\n    if (!d || d.type !== 'hsFormCallback' || d.eventName !== 'onFormSubmit') return;\r\n    if (d.id !== FORM_ID) return;\r\n\r\n    roots.forEach(setViaApi);\r\n  });\r\n\r\n  document.addEventListener('DOMContentLoaded', () => {\r\n    document.querySelectorAll('.hs-form-html[data-download-asset][data-form-id=\"' + FORM_ID + '\"]')\r\n      .forEach(r => roots.add(r));\r\n  });\r\n})();\r\n<\/script>\n                    <style>\/* Kompaktere Darstellung f\u00fcr HubSpot Formulare *\/\n[data-hsfc-id=\"Renderer\"] .hsfc-Step .hsfc-Step__Content { padding: 0 20px 20px !important; }\n[data-hsfc-id=Renderer] .hsfc-TextField>*:not(:last-child) { margin-bottom:4px !important; }\n[data-hsfc-id=\"Renderer\"] .hsfc-Row { gap: 20px !important; margin-bottom: 12px !important; }\n[data-hsfc-id=\"Renderer\"] .hsfc-NavigationRow { margin-top: 6px !important; }\n[data-hsfc-id=\"Renderer\"] .hsfc-TextInput { padding: 8px !important; }<\/style>\n                <\/div>\n            <\/div>\n        <\/div><h2 id=\"Chapter2\">Why Is Idea Management in Companies Important?<\/h2>\n<p>In our fast-paced world, companies with the right ideas at the right time have an important advantage. These \u201cgems of knowledge in the employees\u2019 minds\u201d can be utilized with professional idea management methods.<\/p>\n<p>If your company culture has prepared your staff for the successful gathering and implementation of ideas, you can make use of important idea management benefits. This approach looks at possible <strong>improvements not just from the vantage point of top management<\/strong> but also from that of all employees of the company. Thus, the chance for promising ideas and successes is multiplied.<\/p>\n<p>You have to distinguish between hard and soft benefits or factors which can be achieved with idea management methods. The <strong>hard idea management benefits \/ factors<\/strong> are:<\/p>\n<ul>\n<li>Cost cutting (e.g. by optimizing processes)<\/li>\n<li>Optimization of the product range<\/li>\n<li>Quality improvement<\/li>\n<li>Suggestions for new products<\/li>\n<\/ul>\n<p><strong>Soft idea management benefits \/ factors are:<\/strong><\/p>\n<ul>\n<li>Growing employee satisfaction (due to appreciation and implementation of their good ideas)<\/li>\n<li>Retaining employees (by allowing them to contribute to the development of the company)<\/li>\n<\/ul>\n\n    <p class=\"datamintsbanner\">\n        <a href=\"https:\/\/bit.ly\/3IFmguV\" target=\"_blank\" class=\"datamintsbanner__link\" title=\"Microsoft 365 Project Management TPG ProjectPowerPack: Best Practice Solution for Project & Portfolio Management Based on Microsoft 365 & Power Platform\" style=\"display: block;\">\n            <img decoding=\"async\" src=\"https:\/\/www.theprojectgroup.com\/blog\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/csm_PPP_Blog_Banner2_EN_1300px_tiny_8e50efa17d.jpg\" class=\"datamintsbanner__image\" style=\"display: block; max-width: 100%\">\n        <\/a>\n    <\/p>\n    \n<h2 id=\"Chapter2a\">Two Famous Idea Management Examples<\/h2>\n<p>One idea management example is <strong>Google<\/strong>. The company considers innovation and creativity driving forces of its success. The idea management culture at Google is characterized by openness, flexibility and a flat hierarchy. Employees are encouraged to contribute their ideas and suggestions, regardless of their position in the company.<\/p>\n<p>Google has developed several platforms and programs for collecting and evaluating ideas. A well-known example is the \u201c20% time program\u201d in which employees can use 20 percent of their working time for projects and ideas of their own. This has led to numerous innovative products.<\/p>\n<p>Another example for idea management is <strong>Deutsche Telekom<\/strong>. The telecommunications industry is highly competitive, and Deutsche Telekom has realized that innovation is a key success factor.<\/p>\n<p>The company implemented a comprehensive idea management system involving all employees. The latter are encouraged to submit their ideas via an internal platform on which colleagues can evaluate and discuss them.<\/p>\n<p>Successful idea providers are financially rewarded and receive acclaim for their contributions. In this way, Deutsche Telekom has developed numerous innovative solutions to offer their customers better services and to lower costs.<\/p>\n<p>Both examples show how an open and supportive <strong>idea management culture<\/strong> will not only contribute to innovation but also increase employee motivation and engagement.<\/p>\n<p>They serve as good idea management examples illustrating how companies can be successful with idea management in a rapidly changing market environment.<\/p>\n<h2 id=\"Chapter3\">Challenges of Idea Management<\/h2>\n<p>Below, you will get to know four key challenges you will need to master when implementing <strong>idea management at your company<\/strong>. Yet, the practical tips should allow you to successfully avoid the stumbling blocks.<\/p>\n<h3 id=\"Chapter4\">1. Defining the Process<\/h3>\n<p>If you are looking to implement idea management, your first step should be the definition of a suitable idea management process. In this regard, it is important to realize the following: there is no generally valid process \u2013 you will have to develop it individually to meet your needs.<\/p>\n<p>It is vital that you work <strong>together with the groups concerned to develop a transparent process together and that you live by this process<\/strong>.<\/p>\n<p>In defining the process, falling back on sound know-how and appropriate <strong>idea management best practices<\/strong> \u2013 also from other companies and industries \u2013 can yield positive results. A <strong>neutral workshop moderation<\/strong> is one way to achieve this.<\/p>\n<p>In the context of the process, it is also advisable to foster <strong>courage to try new things<\/strong> and to test new forms of idea management in small steps.<\/p>\n<blockquote><p><strong>Our tip:<\/strong> Take enough time to design your idea management process, but do not waste time looking for the absolute optimum. This way, you start sooner. In the event of uncertainties, begin with a smaller process expand it later. This should give you an opportunity for experiments.<\/p><\/blockquote>\n<h3 id=\"Chapter5\">2. Winning Employees Over for Idea Management<\/h3>\n<p>As with all changes within a company, the new idea generation process will only be successful if the employees accept it and live by it. They need to be able to<strong> perceive an advantage for themselves in it.<\/strong> If this is not the case, acceptance among employees and management is at risk.<\/p>\n<p>For instance, it is a problem if the idea providers do not receive feedback on the status of the ideas they submitted, and ideas end up being \u201clost\u201d. This will lead to a drop in motivation to enter new ideas, and the system can fall into disuse.<\/p>\n<p>At the same time, <strong>line managers \u201cblocking\u201d or not admitting ideas<\/strong> pose a threat to idea management. This might have various reasons, e.g.:<\/p>\n<ul>\n<li>Lack of time<\/li>\n<li>Failure to recognize the value of an idea<\/li>\n<li>Lack of skill in handling the ideas<\/li>\n<\/ul>\n<blockquote><p><strong>Find out why line managers are central to <a href=\"https:\/\/www.theprojectgroup.com\/blog\/en\/introducing-resource-management\/\" target=\"_blank\" rel=\"noopener\">resource planning<\/a> in this article.<\/strong><\/p><\/blockquote>\n<p>Another problem for acceptance is a lack of incentives. Therefore, you should ensure that you designate <strong>monetary and non-monetary incentives<\/strong> to motivate employees and managers to contribute ideas. In this context, it is important to clearly define the <strong>basis for measuring the success of ideas<\/strong>. This will be easier with hard factors, such as the calculation of the ROI, than with soft factors \u2013 but it is necessary that the idea provider can measure the value of the idea in a comprehensible way.<\/p>\n\n    <p class=\"datamintsbanner\">\n        <a href=\"https:\/\/www.theprojectgroup.com\/en\/project-management-newsletter\" target=\"_blank\" class=\"datamintsbanner__link\" title=\"Project Management Newsletter TPG PMO Resource Management Agile PM Project Projects Projectmanager Projectmanagementoffice\" style=\"display: block;\">\n            <img decoding=\"async\" src=\"https:\/\/www.theprojectgroup.com\/blog\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/TPG_Banner-Blog_1400_Newsletter_EN.jpg\" class=\"datamintsbanner__image\" style=\"display: block; max-width: 100%\">\n        <\/a>\n    <\/p>\n    \n<h4>What Could a Bonus Scheme Look Like?<\/h4>\n<p><strong>The bonus scheme for incentivization<\/strong> is often defined in the company agreement. It is often aligned to the economic value of an idea. Idea providers receive a part of the sum the company saves or earns thanks to the idea. As mentioned above, possibilities include not only monetary but also material rewards, possibly in addition to the monetary ones. Ask yourself the following question: what would motivate the employee concerned?<\/p>\n<p><strong>Campaigns to communicate<\/strong> successful ideas on the intranet, in circular e-mails or at events could add to the motivation of one or two employees who are after public recognition.<\/p>\n<figure id=\"attachment_5383\" aria-describedby=\"caption-attachment-5383\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.theprojectgroup.com\/blog\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/1_Generating_ideas_with-edisson365.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5383\" src=\"https:\/\/www.theprojectgroup.com\/blog\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/1_Generating_ideas_with-edisson365.jpg\" alt=\"Idea Management \u2013 Generating ideas with enterprise-wide campaigns (using the example of edison365 ideas)\" width=\"600\" height=\"341\" srcset=\"https:\/\/www.theprojectgroup.com\/blog\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/1_Generating_ideas_with-edisson365.jpg 1363w, https:\/\/www.theprojectgroup.com\/blog\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/1_Generating_ideas_with-edisson365-300x170.jpg 300w, https:\/\/www.theprojectgroup.com\/blog\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/1_Generating_ideas_with-edisson365-768x436.jpg 768w, https:\/\/www.theprojectgroup.com\/blog\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/1_Generating_ideas_with-edisson365-1024x581.jpg 1024w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-5383\" class=\"wp-caption-text\">Generating ideas with enterprise-wide campaigns (using the example of edison365 ideas)<\/figcaption><\/figure>\n<p>Another possibility can be<strong> officially announced, playful idea competitions<\/strong> stimulating the ambition and imagination of the staff members. Some providers of idea management tools offer these features.<\/p>\n<blockquote><p><strong>Reading tip: <\/strong>Learn all about <strong><a href=\"https:\/\/www.theprojectgroup.com\/blog\/en\/change-management-in-projects\/\" target=\"_blank\" rel=\"noopener\">change management<\/a> in the project environment.<\/strong><\/p><\/blockquote>\n<p>And finally: ensure that <strong>management joins in<\/strong> and has capacities and budget in store for idea management.<\/p>\n<blockquote><p><strong>Our tip:<\/strong> Your best bet for achieving acceptance is to involve both the employees concerned and top management in the development of idea management from the beginning. Rely on targeted <a href=\"https:\/\/www.theprojectgroup.com\/blog\/en\/change-management-in-projects\/\" target=\"_blank\" rel=\"noopener\">change management<\/a> that accompanies the entire process and keeps communicating the benefits.<\/p><\/blockquote>\n<h3 id=\"Chapter6\">3. Defining Idea Managers as Responsible Parties<\/h3>\n<p>An essential success factor for your idea management is the clear definition and staffing of the idea manager role.<\/p>\n<h4>What is an idea manager?<\/h4>\n<p>The idea manager plays a crucial role in organizing, structuring and monitoring the idea management process. This role is the <strong>driver of the idea process<\/strong>. In short, it ensures that idea management yields the positive results desired for economic success.<\/p>\n<p>Especially in larger medium-sized companies and in corporations, the idea manager is part of a separate department. In smaller companies, there is often just one person working in this role.<\/p>\n<p><strong>Idea manager responsibilities<\/strong> might be the following:<\/p>\n<ul>\n<li>Motivating the staff (e.g. by planning and running campaigns and idea competitions on a regular basis)<\/li>\n<li>Organizing the idea generation process and the idea evaluation (e.g. by enabling a low-threshold recording of ideas with the appropriate tool)<\/li>\n<li>Ensuring and monitoring a working bonus scheme<\/li>\n<li>Acting as a contact person for questions and cultivating contact with the decision-makers to enable quick decisions<\/li>\n<li>Continuous demonstration of the economic benefits of idea management for top management with the aid of KPIs, such as participation rate, average value of ideas, execution rate, etc.<\/li>\n<\/ul>\n<blockquote><p><strong>Our tip:<\/strong> Clearly define who has what role and responsibilities in the process of idea management. As the centrally responsible person, the idea manager should monitor this and keep the entire process of idea generation constantly running. Economically, idea management only becomes relevant to the company once the benefits can be measured.<\/p><\/blockquote>\n<h3 id=\"Chapter7\">4. Using Central Software<\/h3>\n<p>Looking for a suitable idea management tool makes sense only after you have defined the process and the responsibilities. The submission of ideas should be <strong>as straightforward as possible<\/strong> for employees. In many cases, ideas do not arise in the workplace but suddenly pop into your head while on holiday, for example. Recording them straightaway needs to be simple.<\/p>\n<p>For your purposes, you should use a standardized and central idea management tool. At a minimum, it should provide the following features:<\/p>\n<ul>\n<li>Allowing structured recording in ONE user interface on ALL devices (especially mobile ones)<\/li>\n<li>Evaluation and, if necessary, inquiry for clarification, approval or rejection by the idea manager, for instance<\/li>\n<li>Detailed description of the idea and development of a concept by the department concerned<\/li>\n<li>Rejection or approval by the decision-makers with conversion into projects<\/li>\n<li>Success monitoring to enable possible future improvements in the process<\/li>\n<li>Archiving of ideas that are currently not relevant to ensure they are not lost and can be used in the future as needed<\/li>\n<\/ul>\n<p>Not every idea is considered good enough or currently given a high enough priority to allow implementation. In the case of a rejection, make sure the <strong>idea providers are notified about the reasons for the decision<\/strong>. This will keep motivation high since the idea is not \u201clost\u201d from the vantage point of the idea provider.<\/p>\n<p>It would also be good, if the tool enabled the idea provider to see where in the process his or her idea currently was.<\/p>\n<figure id=\"attachment_6826\" aria-describedby=\"caption-attachment-6826\" style=\"width: 600px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.theprojectgroup.com\/blog\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/TPG-IdeaManagement-Solution_E-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6826 size-full\" src=\"https:\/\/www.theprojectgroup.com\/blog\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/TPG-IdeaManagement-Solution_E-1.png\" alt=\"The idea management process using the example of a solution with Microsoft components (TPG IdeaManagement)\" width=\"600\" height=\"415\" srcset=\"https:\/\/www.theprojectgroup.com\/blog\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/TPG-IdeaManagement-Solution_E-1.png 600w, https:\/\/www.theprojectgroup.com\/blog\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/TPG-IdeaManagement-Solution_E-1-300x208.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-6826\" class=\"wp-caption-text\">The idea management process using the example of a solution with Microsoft components (<a href=\"https:\/\/www.theprojectgroup.com\/en\/idea-management\" target=\"_blank\" rel=\"noopener\">TPG IdeaManagement<\/a>)<\/figcaption><\/figure>\n<blockquote><p><strong>Reading tip: <a href=\"https:\/\/www.theprojectgroup.com\/blog\/en\/pmo-tools\/\" target=\"_blank\" rel=\"noopener\">PMO Tools<\/a> for Successful Multi-Project Management<\/strong><\/p><\/blockquote>\n<p>What makes the process of idea management unnecessarily complex and ineffective is not using a centralized <a href=\"https:\/\/www.theprojectgroup.com\/en\/idea-management\" target=\"_blank\" rel=\"noopener\">idea management software<\/a> and using the following channels to collect the ideas instead:<\/p>\n<ul>\n<li>Excel lists<\/li>\n<li>Telephone<\/li>\n<li>E-mail<\/li>\n<li>Post boxes<br \/>\n\u2026<\/li>\n<\/ul>\n<p>With this \u201cold approach\u201d, you are also going without the <strong>collaboration between the employees<\/strong> at the company which is important in the digital transformation.<\/p>\n<blockquote><p><strong>Our tip:<\/strong> If the topic of collaborative ideas is new to you, look for an experienced service provider. The latter will support you regarding process definition, test system including optimization with a test group as well as change management which may be necessary. This will minimize your risk of failure due to lack of acceptance of the new system.<\/p><\/blockquote>\n<p>In the video below, you can watch a chat about <em>What happens when Innovation meets Project Management<\/em> between TPG\u2019s managing director Thomas Henkelmann and Ivan Lloyd, CEO of edison365.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/rtxmumcZPtg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<div class=\"cookieconsent-optout-marketing\"><b>&#8212; Oops, there\u2019s a video missing here.o &#8212;<\/b><br \/>\nYour cookie settings are blocking the display of a video on this website. Please <b><a> \u21d2 click here<\/a><\/b> and the cookie selection menu will appear. Select at least the cookies for <b>Marketing<\/b>. The video will appear immediately. Thank you.<\/div>\n<h2 id=\"Chapter8\">Conclusion \u2013 Implementing Idea Management in Companies<\/h2>\n<p>In this article, you have learned that successful idea management in companies is subject to a key prerequisite: you need a company culture characterized by readiness for change as well as collaboration and communication across hierarchies.<\/p>\n<p>The challenges described with many practical tips regarding the approach begin with the initial definition of the idea management process as an important prerequisite for the subsequent steps. Next, it is necessary to win over employees and management for the topic, preferably through continuous change management. The role of the idea manager as the centrally responsible person needs to be defined and filled. In the last step, you must find the right idea management software and implement it step by step<\/p>\n<blockquote><p><strong>Our final tips<\/strong><\/p>\n<p>Get to know the individually adaptable \u201cPPM Paradise\u201d \u2013 the optimal environment for your enterprise-wide project, program, portfolio and resource management (PPM). <a href=\"https:\/\/www.theprojectgroup.com\/data\/Downloads_eBooks\/TPG_PPM_Paradise_eBook_EN_-_TPG_TheProjectGroup.pdf\" target=\"_blank\" rel=\"noopener\">Download the free eBook \u201cThe PPM Paradise\u201d now<\/a> (just click, no form).<\/p>\n<p>And sign up for our <a href=\"https:\/\/www.theprojectgroup.com\/en\/project-management-newsletter\" target=\"_blank\" rel=\"noopener\">bi-weekly blog newsletter<\/a> with information on more practical articles, eBooks, etc. to improve your project management maturity level.<\/p><\/blockquote>\n<p><strong>Do you have questions or comments regarding idea management in companies? Please, let us know in a comment below.<\/strong><\/p>\n<div id=\"id69573c345f112\" class=\"iframecontainer iframecontainer--hidden\">\n            <div class=\"iframecontainer__head\" style=\"background: #D60B52!important;\">\n                <div class=\"iframecontainer__head__inner\" style=\"color:#ffffff;\" data-for=\"#id69573c345f112\">\n                    <p><strong>Subscribe to TPG BlogInfo:<\/strong> Never miss new practice-oriented tips &amp; tricks<\/p>\n                <\/div>\n                <div class=\"iframecontainer__head__icon\" data-for=\"#id69573c345f112\">\n                    <svg width=\"10px\" height=\"16px\" viewBox=\"1092 550 10 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n                        <polygon class=\"iframecontainer__head__icon__pfeil\"  data-for=\"#id69573c345f112\" stroke=\"none\" fill=\"#ffffff\" fill-rule=\"evenodd\" points=\"1093.875 550 1101.875 558 1093.875 566 1092 564.125 1098.125 558 1092 551.875\"><\/polygon>\n                    <\/svg>\n                <\/div>\n            <\/div>\n            <div class=\"iframecontainer__iframe\" style=\"height: 520px;\">\n                <div class=\"iframecontainer__iframe__inner\">\n                \t<p>Every other week: Receive practical tips in TPG blog posts written by recognized experts in project, portfolio, and resource management.<br \/>\n* Required Fields\u00a0 |\u00a0 <a href=\"https:\/\/www.theprojectgroup.com\/en\/data-protection\" target=\"_blank\" rel=\"noopener\">Data Protection<\/a><\/p>\n<div class=\"cookieconsent-optout-marketing\">This form is blocked by your cookie settings to our website. Please <a>click here<\/a> and select at least the marketing cookies. Then this form will be visible. Thanks a lot.<\/div>\n\n                    <iframe src=\"https:\/\/scnem.com\/art_resource.php?sid=hqvs9.qdei48\" style=\"width: 100%; height: 520px;\"><\/iframe>\n                <\/div>\n            <\/div>\n        <\/div><div class=\"row cf\"><div class=\"column half\">\n<hr \/>\n<p><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theprojectgroup.com\/blog\/wp-content\/uploads\/2020\/03\/Marta_Kostek-Drosihn.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-7109 size-full\" src=\"https:\/\/www.theprojectgroup.com\/blog\/wp-content\/uploads\/2020\/09\/csm_Johannes_Koschinski_bc6f85f3f1.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><\/span><span style=\"color: #808080;\"><strong>Johannes Koschinski, PSM I<br \/>\n<\/strong><\/span><em>Head of PPM Consulting, PM Expert<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Johannes Koschinski is Microsoft certified senior consultant with a focus on traditional \/ agile \/ hybrid project and portfolio management as well as process management based on Microsoft technologies. He addresses topics such as process optimization as well as the development and adaptation of best practice process models.\u00a0 Over the past years, he gained a wealth of practical experience as a trainer and consultant for PPM solutions in different industries. Since 2022, he has been Head of PPM Consulting at TPG.<\/p>\n<p>Read more about Johannes Koschinski on <a href=\"https:\/\/www.linkedin.com\/in\/johannes-koschinski-803652161\/?originalSubdomain=en\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> and <a href=\"https:\/\/www.xing.com\/profile\/Johannes_Koschinski\" target=\"_blank\" rel=\"noopener\">Xing<\/a>.<br \/>\n<span style=\"color: #333333;\"><\/div><div class=\"column half\"><\/span><\/p>\n<hr \/>\n<p><span style=\"color: #808080;\"><strong><a href=\"https:\/\/www.theprojectgroup.com\/blog\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/AchimS-200x200-2-150x150-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6829 alignleft\" src=\"https:\/\/www.theprojectgroup.com\/blog\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/AchimS-200x200-2-150x150-1.jpg\" alt=\"Achim Schmidt-Sibeth \u2013 Senior Marketing Manager at TPG\" width=\"150\" height=\"150\" \/><\/a>Achim Schmidt-Sibeth<\/strong><br \/>\n<\/span><em>Senior Marketing Manager<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>After earning his engineering degree in environmental technology, he gained many years of experience in project management through his work at an engineering office, an equipment manufacturer, and a multimedia agency. Achim Schmidt-Sibeth and his team have been responsible for content marketing and communication at TPG The Project Group for many years now.<\/p>\n<p>Read more about Achim Schmidt-Sibeth on\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/achim-schmidt-sibeth-3b89a417\/?originalSubdomain=de\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\u00a0or\u00a0<a href=\"https:\/\/www.xing.com\/profile\/Achim_SchmidtSibeth\/cv\" target=\"_blank\" rel=\"noopener\">XING<\/a>.<\/p>\n<\/div><\/div>\n\n    <p class=\"datamintsbanner\">\n        <a href=\"https:\/\/bit.ly\/3IFmguV\" target=\"_blank\" class=\"datamintsbanner__link\" title=\"Microsoft 365 Project Management TPG ProjectPowerPack: Best Practice Solution for Project & Portfolio Management Based on Microsoft 365 & Power Platform\" style=\"display: block;\">\n            <img decoding=\"async\" src=\"https:\/\/www.theprojectgroup.com\/blog\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/csm_PPP_Blog_Banner2_EN_1300px_tiny_8e50efa17d.jpg\" class=\"datamintsbanner__image\" style=\"display: block; max-width: 100%\">\n        <\/a>\n    <\/p>\n    \n","protected":false},"excerpt":{"rendered":"<p>Since the 1990s, corporate idea management has been a proven concept for the continuous improvement with employee involvement. It is used to inspire ideas, e.g. for innovation, improvements or cost savings. However, ideas for improvements within the company have one prerequisite: a company culture characterized by readiness for change as well as collaboration and communication<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.theprojectgroup.com\/blog\/en\/idea-management\/\" title=\"Read More\">Read More<\/a><\/div>\n","protected":false},"author":14,"featured_media":6833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"_links":{"self":[{"href":"https:\/\/www.theprojectgroup.com\/blog\/en\/wp-json\/wp\/v2\/posts\/5382"}],"collection":[{"href":"https:\/\/www.theprojectgroup.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theprojectgroup.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theprojectgroup.com\/blog\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theprojectgroup.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=5382"}],"version-history":[{"count":33,"href":"https:\/\/www.theprojectgroup.com\/blog\/en\/wp-json\/wp\/v2\/posts\/5382\/revisions"}],"predecessor-version":[{"id":7657,"href":"https:\/\/www.theprojectgroup.com\/blog\/en\/wp-json\/wp\/v2\/posts\/5382\/revisions\/7657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theprojectgroup.com\/blog\/en\/wp-json\/wp\/v2\/media\/6833"}],"wp:attachment":[{"href":"https:\/\/www.theprojectgroup.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=5382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theprojectgroup.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=5382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theprojectgroup.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=5382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}