{"id":4507,"date":"2024-04-02T09:00:00","date_gmt":"2024-04-02T07:00:00","guid":{"rendered":"https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/?p=4507"},"modified":"2024-03-28T18:05:13","modified_gmt":"2024-03-28T17:05:13","slug":"projektmarketing","status":"publish","type":"post","link":"https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/projektmarketing\/","title":{"rendered":"#111  Projektmarketing &#8211; damit pushen Sie den Projekterfolg!"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/audio.podigee-cdn.net\/1417843-m-248461a550114a0e4c8d30daf30d4d4c.mp3?source=feed\"><\/audio><\/figure>\n\n\n\n<p>Sie kennen das sicher aus Ihrem Projektalltag: die Energie flie\u00dft in erster Linie in die Anforderungen des Projektes und seine Umsetzung durch passende Ressourcen. Dabei bekommt das Umfeld oft \u00fcberhaupt nicht mit, was in dem Projekt l\u00e4uft und warum. Und das hat seinen Preis. <\/p>\n\n\n\n<p>Denn je knapper die Ressourcensituation, desto st\u00e4rker stehen die Projekte im Wettbewerb zueinander. Da kann es dann f\u00fcr das eigene Projekt hei\u00dfen: bitte hintenanstellen. Doch wie sorgen Sie daf\u00fcr, dass Sie und Ihr Projekt auch geh\u00f6rt werden? Richtig, das Zauberwort hei\u00dft Projektmarketing!<\/p>\n\n\n\n<p>In der heutigen Episode spreche ich mit Projekt- und Marketingexperte Michael Schenkel dar\u00fcber, warum Projektmarketing so ein wichtiger Hebel f\u00fcr den Projekterfolg ist, wer daf\u00fcr zust\u00e4ndig ist und wie Sie in der Rolle des Projektbotschafters gl\u00e4nzen k\u00f6nnen. Viel Spa\u00df beim Zuh\u00f6ren!<\/p>\n\n\n\n<p>                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"191\" height=\"191\" src=\"https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/08\/tina_ciotola.png\" alt=\"\" class=\"wp-image-3961\" srcset=\"https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/08\/tina_ciotola.png 191w, https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/08\/tina_ciotola-150x150.png 150w\" sizes=\"(max-width: 191px) 100vw, 191px\" \/><\/figure>\n\n\n\n<p>Tina Ciotola<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Mit Michael Schenkel<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"788\" src=\"https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2024\/03\/schenkel-michael.jpg\" alt=\"\" class=\"wp-image-4508\" style=\"width:142px;height:auto\" srcset=\"https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2024\/03\/schenkel-michael.jpg 525w, https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2024\/03\/schenkel-michael-200x300.jpg 200w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/figure>\n\n\n\n<p class=\"has-megaphone-bg-color has-megaphone-bg-alt-1-background-color has-text-color has-background\">Michael Schenkel ist Head of Marketing bei t2informatik. Er bloggt gerne \u00fcber Marketing, Projektmanagement und Requirements Engineering. Und er freut sich sicher, wenn Sie ihn auf eine Tasse Kaffee und ein St\u00fcck Kuchen treffen.<\/p>\n\n\n\n<p>Hier geht es zum LinkedIn-Profil:<br><a href=\"https:\/\/www.linkedin.com\/in\/michael-schenkel\">linkedin.com\/in\/michael-schenke<\/a><a href=\"https:\/\/www.linkedin.com\/in\/michael-schenkel\" target=\"_blank\" rel=\"noreferrer noopener\">l<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-large-font-size\">Sprungmarken<\/p>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"00\" data-seconds=\"00\">00:00<\/a><span>Intro<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"01\" data-seconds=\"30\">01:30<\/a><span>Was ist Projektmarketing eigentlich?<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"05\" data-seconds=\"12\">05:12<\/a><span>Was leistet Projektmarketing? <\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"09\" data-seconds=\"01\">09:01<\/a><span>Braucht Projektmarketing eine eigene B\u00fchne?<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"10\" data-seconds=\"47\">10:47<\/a><span>Wie kann ich Projektmarketing umsetzen?<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"14\" data-seconds=\"50\">14:50<\/a><span>Die Rolle des Projektbotschafters<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"20\" data-seconds=\"12\">20:12<\/a><span>Projektmarketing ist keine Werbung<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"24\" data-seconds=\"34\">24:34<\/a><span>Wo ist Projektmarketing angesiedelt?<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"26\" data-seconds=\"33\">26:33<\/a><span>Unterschied zu Projektkommunikation<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"29\" data-seconds=\"22\">29:22<\/a><span>Stakholdermanagement als Kernelement<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"31\" data-seconds=\"45\">31:45<\/a><span>Wie takte ich meine Kommunikation?<\/span><\/span>\n\n\n\n<span class=\"meks-ap-timestamp\" class=\"wp-block-meks-audio-player-timestamp\"><a href=\"javascript:void(0)\" class=\"meks-jump-player\" data-minutes=\"39\" data-seconds=\"12\">39:12<\/a><span>Buchempfehlungen zum Thema Marketing<\/span><\/span>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-large-font-size\">Relevante Links \/ Downloads<\/p>\n\n\n\n<p>Das im Podcast angesprochene Modell: <a href=\"https:\/\/de.wikipedia.org\/wiki\/Kano-Modell\">Kano-Modell \u2013 Wikipedia<\/a><br><br>B\u00fccher von Jonah Berger: <a href=\"https:\/\/jonahberger.com\/books\/\">Books | Jonah Berger<\/a><br><br>Passend dazu zwei weitere Folgen aus unserem Podcast: <a href=\"https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/changemanagement-tipps\/\">Changemanagement-Tipps: So holen Sie Ihre Stakeholder an Bord! (theprojectgroup.com)<\/a><br><a href=\"https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/changemanagement\/\">Changemanagement: so gelingt Ver\u00e4nderung im Unternehmen (theprojectgroup.com)<\/a><br><br>Der Blog von Michael Schenkel \/ t2informatik: <a href=\"https:\/\/t2informatik.de\/blog\/\">Menschen, Projekte, Softwareentwicklung &#8211; Blog &#8211; t2informatik<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Weitere PPM-Infos <\/h2>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top tpg-channels is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><a href=\"https:\/\/www.theprojectgroup.com\/de\/projektmanagement-newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/07\/15-1024x1024.jpg\" alt=\"\" class=\"wp-image-3903\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/07\/15-1024x1024.jpg 1024w, https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/07\/15-300x300.jpg 300w, https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/07\/15-150x150.jpg 150w, https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/07\/15-768x768.jpg 768w, https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/07\/15-270x270.jpg 270w, https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/07\/15-526x526.jpg 526w, https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/07\/15.jpg 1080w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><a href=\"https:\/\/www.theprojectgroup.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/07\/13-1024x1024.jpg\" alt=\"\" class=\"wp-image-3904\" width=\"216\" height=\"216\" srcset=\"https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/07\/13-1024x1024.jpg 1024w, https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/07\/13-300x300.jpg 300w, https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/07\/13-150x150.jpg 150w, https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/07\/13-768x768.jpg 768w, https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/07\/13-270x270.jpg 270w, https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/07\/13-526x526.jpg 526w, https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/07\/13.jpg 1080w\" sizes=\"(max-width: 216px) 100vw, 216px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><a href=\"https:\/\/www.youtube.com\/user\/tpgtheprojectgroup\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/07\/14-1024x1024.jpg\" alt=\"\" class=\"wp-image-3905\" width=\"222\" height=\"222\" srcset=\"https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/07\/14-1024x1024.jpg 1024w, https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/07\/14-300x300.jpg 300w, https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/07\/14-150x150.jpg 150w, https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/07\/14-768x768.jpg 768w, https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/07\/14-270x270.jpg 270w, https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/07\/14-526x526.jpg 526w, https:\/\/www.theprojectgroup.com\/podcast-projektmanagement\/wp-content\/uploads\/2022\/07\/14.jpg 1080w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sie kennen das sicher aus Ihrem Projektalltag: die Energie flie\u00dft in erster Linie in die Anforderungen des Projektes und seine Umsetzung durch passende Ressourcen. Dabei bekommt das Umfeld oft \u00fcberhaupt nicht mit, was in dem Projekt l\u00e4uft und warum. Und das hat seinen Preis. Denn je knapper die Ressourcensituation, desto st\u00e4rker stehen die Projekte im [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,96],"tags":[362,360,361],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Projektmarketing - so pushen Sie den Projekterfolg!<\/title>\n<meta name=\"description\" content=\"Warum ist Projektmarketing so ein wichtiger Hebel f\u00fcr den Projekterfolg? 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